ComedyEst is a local Romanian TV channel dedicated to bringing joy and laughter to people of all ages. The identity of ComedyEst revolves around its bright and warm color palette of oranges and reds, as well as the illustration of the smiling face, derived from the motion graphics created for on screen presentations and TV promos. From colorful and dynamic typographic systems to vivid print materials, we developed a visual platform that is engaging and tailored to accomodate a range of content.