Macy's App - Redesign, Augmented Reality, Style Quiz & Style Inspo

• Prize
  Winner in User Experience Design / UI & UX Design, User Interface design / UI & UX Design
• Company
  Macy's
• Lead
  Willy Lai, Dave Torres
• Team
  Jill Ramsey, Ana Grace, Agata Krol, Ricky Li, Lucy Wilson, Philis Liu, Nui Garcia-Shelton, Stephanie Houle, Olchi Skant, Shirley Schutt, Amanda Ric...
• Client
  Macy's
• Credits
  Images courtesy of Macy's.
• Video
  Link to video

Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings, which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.