Honoring the late French artist Claude Lalanne, and her husband François-Xavier Lalanne, "Les Lalanne at the Raleigh Gardens" was a temporary public art installation presented in the famed gardens of The Raleigh Hotel, one of Miami Beach’s most celebrated Art Deco properties, as part of Art Basel. Forty pieces of art work, together worth over 60 million dollars, have been displayed.Taking inspiration from the characteristics of Les Lalanne’s work, I proposed an illustrative approach as the main branding element, to be used in signage and across collateral, including promotional materials.
Aksel Ceylan is an art director and graphic designer with more than 10 years of experience working at agencies/studios, residing in New York City.Graduated from Marmara University / Graphic Design, he also studied Graphic Design at Accademia Italiana in Florence.Starting from 2010, he has worked at several design studios and advertising agencies such as J. Walter Thompson and Publicis Groupe. Currently working as Creative Director at SHVO.He is also highly interested in typography & hand-lettering and draws illustrations for various publications since 2011.