Fida Wine

• Prize
  Winner in User Interface design / UI & UX Design
• Lead
  Metajive
• Team
  Dave Benton, Elijah Shepard, Pete Wallroth

When VINTUS—a highly decorated importer of hand-crafted wines—decided to establish a direct-to-consumer channel, one thing was clear: It would be anything but ordinary. We knew the brand needed to be classical and elegant with an edge of modern simplicity, capable of transporting the consumer to the distant locales where their wine was produced. Our art direction for photoshoots centered around the environment in which you’d experience the wine. We also ensured the site checkout pages were fully optimized for easy conversion.