Sniffing out the differences, Exhibition, is a series of multisensory installations, with olfaction as the primary interaction medium. It consists of five installations titled Jallianwala Bagh, Identity Stories, Mir Abdul Attarwala, Xeno 500, and Diversity in Us. Each of these installations tackles a key social or cultural issue relevant to current society by allowing the user to experience multisensory inputs guiding them through varied narratives.
I head the Design function at ValueLabs. My practice in design allows me to work on intangibles and tangibles aspects of design, creating a holistic design strategy and customer experience for the users. These designs can be in different media breaking the walls between digital, physical and service aspects of design. My strength lies in storytelling, to create engaging, playful and meaningful experiences. I have done post-graduation in New Media Design at the National Institute of Design, which has let me examine the impact that technologies have on human interactions and culture.