ARCUDI: Pure in Spirit & Vineyard

• Prize
  Best of Best in User Interface design / UI & UX Design
• Company
  MOD
• Lead
  Nina Stanley, Chief Creative Officer
• Team
  Danielle Cerceo, Associate Creative Director; Matt Dobbs, Creative Director of Human Experience; Donald Wilmer, Design Director
• Client
  Arcudi Wines

You can’t sell $150 bottles of exclusive, single-vintage wine by just “targeting consumers.” So we built an interactive experience infused with humanity, soul, and grit because that’s what it took for the winemaker behind the brand to bring his dream to reality. Through every aspect of branding, messaging, design, and e-commerce, we helped show what good wine made by good people is really worth.