Doing is just better than wanting !!!

• Prize
  Winner in Advertising / Photography
• Company
  Nico Bohnert- Photography
• Lead
  Nico Bohnert
• Client
  Hitachi

Hitachi Power Tools, Europe Gmbh, Willich, not only brings craftsmen on tour, but it also creates something special visually. For the campaign, Bohnert elicited unexpectedly aesthetic moments from the seemingly unpoetic male domain of the construction site and captured them dynamically. “In advertising photography, the concept and effective photo design are key factors in the success of the campaign. Especially in the retail segment, a brand has to communicate its unique character visually convincing at the point of sale.”