Mental Health First Aid Media Campaign

• Prize
  Winner in Social responsibility Focus / Social Responsibility
• Company
  DCF Advertising
• Lead
  James DeAngelo
• Team
  Lizzy Kitces, Amy Williams, Joy Yih, Jenya Lugina, John Fortune
• Client
  New York City Department of Health & Mental Hygiene
• Video
  Link to video

Each year, one in five adults are likely to experience a mental health disorder. Many people know friends, family members and co-workers who struggle, but don’t know what to do or say. This awareness campaign promotes free Mental Health First Aid (MHFA) training courses, a part of ThriveNYC, an initiative created to improve the mental well-being of all New Yorkers. MHFA teaches signs of mental illness and how to respond effectively. Animated videos and comic strip-like print ads illustrate scenarios where MHFA training benefits, demonstrating how choosing the best words makes a difference.