Drop Gold

• Prize
  Winner in Digital marketing / Advertising
• Company
  Vested
• Lead
  Vested - Grayscale
• Team
  Binna Kim, Ali Wells, Noah Tager
• Client
  Grayscale
• Video
  Link to video

The main goal behind Grayscale’s DropGold campaign was to convince the audience that gold is outdated and really not worth investing in. Instead, Bitcoin should be viewed as “digital gold” and the future of investing. To successfully convey this message to the right audience, Vested first conducted its own market research and then launched a fully integrated campaign across paid, earned, shared and owned channels. Marketing efforts include a cable TV commercial, paid and organic social, content, adwords, a custom landing page, programmatic ads, among other tools.