Always Designing For People

• Prize
  Winner in Typefaces / Typography, Brand identity / Branding
• Company
  Havas New York
• Lead
  Ali Madad
• Team
  Natalie Krick, Gonzalo Asuncion, Jin Yoon, Jung Kim, Nouf Aljowaysir, Sungwoo Bang, Soojin Park, Chester Jenkins
• Client
  ADP

The rapidly evolving world of work inspired and drove ADP, a legacy B2B HR company, to undergo a comprehensive brand transformation. We set about to demonstrate their new ethos through a dynamic design system: a bespoke variable typeface, refreshed palette, fluid grids and turned to machine learning to augment and stylize imagery — making data a visible element in their brand visual identity system.