Honorable Mention 2024 / Branding / Corporate identity

Encounter Zipeng Mountain

  • Prize
    Honorable Mention in Corporate identity / Branding
  • University
    Anhui University of Arts
  • Lead
    Yan Wu

The name Zipeng Mountain comes from the monk's purple robe and the first character of Penglai Immortal Island, symbolizing "welcoming the purple energy and ascending to Penglai". There are many places of interest on Zipeng Mountain, including Xilu Temple, Five Hundred Arhat Sculpture, etc. The combination of different finger expressions and simple font design perfectly conveys the beauty and auspiciousness of meeting Zipeng Mountain.