BEI GUI VIL. brand identity plan

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Bahaus Design Studio
• Lead
  Chun-Yi Lu
• Client
  BEI GUI VIL. Office

main logo, With the Chinese characters "BEI" and "GUI" in BEI GUI VIL., "BEI" is designed as a tether. "GUI" is designed as a wind chime with cloth strips. The wind chime symbolizes Continuously recruit noble people, and the people in the area support each other; The color is based on the Chinese Five Elements color theory. The representative color of noble person: "Gold" And the representative color of the north: "Black" is the main color. The overall main logo is in the form of a gold bar. It symbolizes that noble people are as precious, noble and valuable as gold bar.