Jekyll and Hyde Pharmacy - Raising Awareness of Support for those Experiencing Substance Misuse

• Prize
  Honorable Mention in Other / Other Print (Magazines, Newspapers, Calendars), Social responsibility Focus / Social Responsibility
• University
  Swinburne University of Technology
• Lead
  Gael Franklin
• Credits
  Excerpts from https://www.gutenberg.org/ebooks/43

This medicine packaging is carefully designed to be unassuming, fading into normality, as could those facing substance misuse.Drug fact sheets initially appear to be ordinary. But upon unfurling, irregular typeforms communicate feelings surrounding substance misuse, evoking thought and reflection.A unique and conceptual way to connect with those experiencing substance misuse, the seemingly mundane items use considered excerpts from Robert Louis Stevenson’s ‘Strange Case of Dr. Jekyll and Mr. Hyde’ to stimulate curiosity and deliver the reader to the Directline support network.

Gael Franklin is a New Zealander living and studying in Melbourne, Australia. Gael is a passionate Communication Designer who believes that considered design has the potential to gain attention, change ideas and enhance lives.