Honorable Mention 2024 / Branding / Brand design

imos

  • Prize
    Honorable Mention in Brand design / Branding
  • Company
    Fengworks Design Office
  • Lead
    Wei Tang Feng
  • Team
    WEI-TANG FENG , WAN-LING TSENG

imos, an established Taiwanese brand, launches its "Exceed the Limits" initiative, harnessing nature-inspired hexagonal designs for durability and protection. The logo combines a robust sans-serif font with shield motifs, signifying exceptional protection. Indigo Dye is chosen as the primary color to emphasize a sophisticated, quality-driven identity, reflected in minimalist packaging and digital content that underscores the brand's professional ethos and commitment to worry-free exploration for consumers.