New Prototype Branch Design: Chongqing Rural Commercial Bank

• Prize
  Honorable Mention in Retail interior design / Retail
• Company
  Shikatani Lacroix Design
• Lead
  Amanda Olfati
• Client
  Chongqing Rural Commercial Bank

CQRC aimed to integrate local nature and culture into a modern banking prototype. The design adopted warm wood finishes and the brand’s red color for a welcoming atmosphere. Topographical map patterns adorned walls while river-mimicking flooring represented local geography. Vertical design elements and mountain imagery highlighted growth and stability, connecting with the bank’s rural roots. The flagship branch featured natural light, mesh screens, AR wayfinding, and a virtual concierge. Digital screens on the 2-storey wall showcased local arts and culture, fostering a sense of openness.

Shikatani Lacroix Design (SLD) is a strategic design agency based in Toronto and Shanghai. Guided by our Think Blink philosophy, we connect brands with consumers in the blink of an eye through emotionally impactful design. We’re creating the future of consumer experiences using innovative approaches, leveraging strategic foresight, behavioral insights, and design thinking.