Fullsight: Corporate Brand Development

• Prize
  Honorable Mention in Corporate identity / Branding
• Company
  Catchword Branding
• Lead
  Mark Skoultchi
• Team
  Bruno Benedini, Jaclyn Hesse, Erin Milnes, Liam Foster, Mark Skoultchi, Maria Cypher
• Client
  Fullsight (formerly SAE Group)

Catchword developed the brand positioning, name, tagline, and visual identity for a new company created to unify SAE International, SAE ITC (SAE Industry Technologies Consortia), and PRI (Performance Review Institute), three affiliated organizations that, together, are responsible for the standards, safety, and practices of automotive, aerospace, medical devices, manufacturing, defense tech, and other industries where quality is critical, impacting the lives of millions worldwide.(See attached pdf for case study.)

Catchword is one of the world's leading brand naming agencies, with more than 20 years' experience in every aspect of name development – naming strategy and architecture, product and company naming, linguistic and legal screening, and domain acquisition. Catchword's engagements range from quick-turnaround projects with startups to retainer relationships with Fortune 500s. From offices in the San Francisco Bay Area and New York City, Catchword's award-winning team of strategists, linguists, and storytellers have delivered 1,000+ successful, ownable names to clients in every sector.