Frederik’s by Meijer™

• Prize
  Honorable Mention in Food / Packaging
• Company
  Coho Creative
• Lead
  Jon Shapiro, Founder & Chief Creative Officer
• Team
  Jen Register, Creative Design Director; Annie Ledford, Design Director; Kate Raterman, Design Director; Eric Warning, Designer; Kevin Bova, Senior Designer - Rendering Development
• Client
  Frederik’s by Meijer™

COHO Creative developed branding for Meijer’s premium line, Frederik’s by Meijer™, that offers top-quality ingredients and unique flavors. COHO’s strategic process identified brand values and personified them with Frederik Meijer, one of the company’s historic leaders. Packaging features a logo celebrating Meijer and America’s first supercenter on a rich black backdrop. Color ribbons provide versatile versioning, food photography is vibrant and gourmet, and icons highlight regional flavors, creating a sophisticated brand that supports the promise of “Memorable Culinary Experiences for All.”