Even A Villain

• Prize
  Honorable Mention in Outdoor advertising / Advertising
• University
  Politecnico of Milan, Poli.Design
• Lead
  Silvia Noera
• Team
  Silvia Noera, Gloria Marchini

To launch the latest chapter in the Resident Evil series, Village, we decided to ask ouselves: what do the villains do in deserted dungeons when there is no one left to fight them? The answer is simple: they wait, just like you do, for the release of the new chapter.A video billboard will show a moment of daily life of the villain, far from the battle. In addition to displaying a countdown for the game's release, the billboard will also feature a QR code that leads to the villain's social media profile, where users can interact and discover valuable insights.