VIda Vibe Volleyball

• Prize
  Honorable Mention in Logo design / Branding
• Company
  Tungsten Branding
• Lead
  Derek Coté
• Team
  Derek Coté, Elizabeth Hiemstra, John Simpson
• Client
  Vida Vibe

For this rebrand project, a small pivot led to a highly effective and simple solution. Pura Vida became VidaVibe, an absolute ace for many reasons; it’s alliterative, punchy, fun, shares the “v” of volleyball, and captures the vibey lifestyle of playing sports with a team of friends. By keeping the word “vida” in the name, two friends were able to preserve the legacy story that they love while evolving their brand going forward to reach a growing and evolving audience. The look is fun and bouncy while maintaining a sporty, professional vibe.

Brand Name Development Agency specializing in Naming, Positioning & Messaging, Brand Architecture, and Visual Identity