The visual identity of this new coffee line evokes craftsmanship with hand-made illustrations, but at the same time makes the pack precious with the use of gold, silver, and the color burgundy, paired with a unique font.The illustrations and name of the product tell the story of the blend: Esploratore (explorer) highlights the will to discover a new kind of flavour combining together origins from all over the world, while Rivoluzionario (Revolutionary) describes the novelty of having for the first time in one blend Fine Robusta and Arabica Specialty of Mexico.
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