Alliance for Michigan Power

• Prize
  Honorable Mention in Social media campaigns / Advertising
• Company
  DDC Public Affairs
• Lead
  Michael Shue, Megan Richardson
• Team
  Megan Richardson, Stephanie Hamann, Lucy Pieper, Franny Peterson-Sand, Jason Lee, Annmarie Zachariah, Shiqi Cai, Samuel Finn, Robert Mathews
• Client
  Alliance for Michigan Power

To recruit new AMP members, we experimented with various creative approaches that focused on the Michigan Capitol building. Graphics that were created for our follower ads all aligned with our messaging around reliable, clean and affordable energy.