Hotheads Hair Extensions Rebrand

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  The Evoke Agency
• Lead
  Marissa Monett
• Team
  Alyssa Anastasi, Monica Hickey, Abby Reller, Josh Landowski, Nathan Foulks, Aaron Schmidt, Tom Borges, Marissa Weiher, Ashley Canulli
• Client
  Hotheads Hair Extension, Beauty Industry Group
• Video
  Link to video

Hotheads Hair Extensions felt their brand identity was unrelatable and lacked the diversity of their customer base. The Evoke Agency focused on a natural, softer look with a wider demographic range of models for the new identity. Evoke focused on key brand and launch messages that emphasized product quality and benefits while also highlighting the growing brand community. Rather than focusing solely on product benefits and features, speaking directly to the brand community and salon professionals allowed the brand to be viewed as more authentic and attainable to ‘average’ consumers.