Crossigwell

• Prize
  Honorable Mention in Logo design / Branding
• Company
  Tungsten Branding
• Lead
  Derek Coté
• Team
  David Terry, Noelle Grimes
• Client
  Crossingwell Consumer Health

The name Crossingwell invokes notions of an established, family-owned B2B company with a focus on wellness. As a parent company with a large portfolio of brands and an ambition to grow and expand, Crossingwell needed a visual identity that was flexible and comprehensive without being too specific.With a clean, discreet, and modern look, the idea was to communicate quality, trust and approachability not typically synonymous with pharmaceutical brands. While the client wanted a medical cross incorporated into the logo, we chose to also give it an evergreen sense of "techyness"

Brand Name Development Agency specializing in Naming, Positioning & Messaging, Brand Architecture, and Visual Identity