Midlign Sports Chiropractic

• Prize
  Honorable Mention in Logo design / Branding
• Company
  Tungsten Branding
• Lead
  Derek Cote
• Team
  Tyler Powell, David Terry
• Client
  Midlign Sports Chiropractic

The spine is the body’s midline. It connects the top, middle, and bottom of the body and is the body’s structural and functional center. Much like Centerline, Midlign speaks to the importance and centrality of the spine in relation to the body. Midlign is also suggestive of sports metaphores such as a middle linebacker, or the middle line of a sports arena.The design goal was to echo characteristics of the name Midlign while creating a simple, classic, and cutting-edge logo that conveys elite-level, first-class chiropractic care provided by compassionate professionals.

Brand Name Development Agency specializing in Naming, Positioning & Messaging, Brand Architecture, and Visual Identity