Serving Up a Fresh Brand for NBWA

• Prize
  Honorable Mention in Brand design / Branding
• Company
  NJI Media
• Lead
  Jessie Noble
• Team
  Kacey Schneider, Emily Gulbransen, Kara Mask, Jessie Noble, Edmundo Silva, Charlotte Nasworthy
• Client
  National Beer Wholesalers Association (NBWA)

NBWA engaged NJI to reshape their brand to reflect the innovations in the beer and beverage distribution industry. Through a robust discovery phase, NJI identified that the new brand needed to be timeless, fun, and forward-focused. NBWA’s new logo represents its support for beverages of all kinds. The distinct color palette sets it apart from homogeneous golds that are dominant in the industry. To accompany the brand, we created a series of icons and image treatments that utilize textures that can fill up portions of images with color, like a fresh pour in a glass.Cheers!