Rakuten Card for New Lifestyle in Japan

• Prize
  Honorable Mention in Other / Other Print (Magazines, Newspapers, Calendars), Other Graphic Design / Other Graphic Design
• Company
  Rakuten Design Lab (Rakuten Group, Inc.)
• Lead
  Takuya Iimura
• Team
  Rakuten Design Lab
• Client
  Rakuten Card Co., Ltd.

We created a card face design without numbers. The simple design card received a good response in the Japanese media and SNS while contributing hugely to new customer acquisition. 1.6 million copies were issued in half a year. This is more than 15% of the number issued. Shopping handling volume grew by more than 25% YoY, and it has contributed to the cashless movement in Japan during the COVID-19 crisis.