Kardinia Park Stadium

• Prize
  Honorable Mention in Brand design / Branding, Brand identity / Branding
• Company
  Fluid Branding Pty Ltd
• Lead
  Alan Morrison
• Team
  Samuel Milne, Luke Breadmore, Tom Walgers
• Client
  Kardinia Park Stadium Trust

Fluid developed a brand strategy, identity and visual language that redefined the Trust's audiences, considered complex brand architecture provided a focus for the internal communications and marketing team.With the phrase 'Make Yourself At Home' at the heart of the brand's identity, Fluid developed a logo, visual language and messaging system that helped the brand stand out when required but also partner with event brands. Modular graphic elements allowed sports and event brands to become the stars of the show, with Kardinia Park becoming a supportive brand platform for them.

Fluid has been building better brands that build better businesses since 2001.