2022 Pittsburgh Half Marathon

• Prize
  Honorable Mention in Social media campaigns / Advertising
• Company
  UPMC HealthPlan Insurance Division
• Lead
  Madeline Spangler
• Team
  Madeline Spangler, Kori Hirsch, Marisa Corona
• Client
  UPMC HealthPlan Insurance Division
• Video
  Link to video

In May 2022, the Pittsburgh Marathon in-person events returned to the city following a 2-year hiatus due to the pandemic. UPMC Health Plan is the headline sponsor of the Pittsburgh Half-Marathon, and we launched a variety of content and digital activations that not only displayed our partnership but also encouraged engagement and excitement for the event participants. 10+ pieces of content: across 5 social media channels. Content types including video ads, GIPHY sticker pack, a snapchat filter, and a digital photobooth activation. Results: over1.4M+impressions to date.*

UPMC Health Plan, headquartered in Pittsburgh, Pennsylvania, is among the nation's fastest-growing health plans. It is owned by the University of Pittsburgh Medical Center (UPMC), a world-renowned health care provider. As part of an integrated health care delivery system, UPMC Health Plan is committed to providing its members better health, more financial security, and the peace of mind they deserve. UPMC Health Plan partners with UPMC and community network providers to produce a combination of knowledge and expertise that provides the highest quality care at the most affordable price.