Fairmonde

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Ideology Design Studio
• Lead
  Joanne Chin
• Team
  Chua Jien Li, Raevyn Saw, Chong Shu Wen, Alex Sum, Angel Yip, Jordan Yong, Lee Ee Shien, Nicole Lim
• Credits
  Photo by : Lau Yon Hau
• Video
  Link to video

BACKGROUND FairmondeTM is a women golfing apparel brand, designed to be worn seamlessly both on- and off-course in a versatile aesthetic that combines technology and performance with style and sophistication.Welcome to FAIRMONDE™, let’s play.PURPOSE The FairmondeTM brand aim in becoming an influential player within the golfing industry to transform and unite women, through their global community of love and support in the male dominated sport.A mission to empower women and ignite a revolutionary world of inclusivity and equality. Also not forgetting the importance of being an environment