Rare Reflections: MPNs Unmasked

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  W2O
• Lead
  Amy Meomartino
• Client
  Incyte
• Video
  Link to video

Every 3 minutes, someone in the US is diagnosed with blood cancer. To raise awareness of one of the rarest types, MPNs, Incyte partnered with a renowned comic book artist and MPN patient to create Rare Reflections: MPNs Unmasked. Rare Reflections elevates the patient voice with dynamic content and resources that address the needs of those impacted. Because art can deeply connect viewer to subject, Jones used graphic art to bring the stories to life. The program emphasizes the power of a positive mindset when managing a chronic illness through powerful stories that drove massive awareness.