Friends of Cancer Research (Friends) drives collaboration among partners in the cancer research field to power advances in science, policy, and regulation. NJI has partnered with Friends on projects designed to enhance the core characteristics of their brand: forward-thinking, dynamic and approachable. In an effort to humanize the Friends’ brand through the website, NJI kicked off a website redesign and development update. During this process, NJI thought best to make the leap from Drupal 7 to 8. Implementing these changes within the website made the brand more approachable and friendly.
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