PueoKea - Branding

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Aina
• Lead
  Ethan Caliva
• Team
  Ethan Caliva, Julius Geis
• Client
  Pueokea Farms
• Credits
  Photography by Mike Meyer

PueoKea has always been connected to the land. The Maui based, family-run farm is named for the olive leaves that cloak the property and mimic the feathers of visiting owls overhead. Aina created a holistic brand identity that stayed close to these roots and communicated what PueoKea valued most: people, product, and place.In collaborating closely with the family, Aina focused on their key elements—olives and owls—to craft a simple visual identity that honored their craftsmanship and purity. Both are part of Maui’s upcountry landscape.

Aina is a studio for brand and identity strategy designing brands for tomorrow's movements. Our talent is to help good ideas & inventions to be understood, heard, and seen. We created a branding methodology, Identity Built Branding, strengthening the relationship between a brand and its customers. That's how we transform brands into movements — those things people love so much they shape them, join them, and share them. We work with all industries, lifestyles, or people - locally and globally. But we never compromise our mission: designing a world worth living in.