More Than Your Banker

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  Revel Advertising
• Lead
  Chris Jarratt
• Team
  Cameron Duneman, Micha White, Shelby Greninger, Nicole Jarratt
• Client
  The Bank of Missouri
• Credits
  Photo:Travis Howard, Zayne Williams, DP:Sam Holder
• Video
  Link to video

In an effort to position The Bank of Missouri as the community bank they are, the More Than Your Banker campaign leveraged the bank employees’ community involvement and volunteerism in an authentic way. After an internal bank survey, we identify a number of philanthropic activities that bank employees participate in. We used this information to develop various scenarios to insert bank employees into for the campaign. The juxtaposition of buttoned-up bankers doing non-bank activities creates a memorable yet arresting image in an industry that normally suffers from a sea of sameness.