Flash is a line of shoe care products. Flash logo was created using negative space technique. I saw it as my task to combine two symbols in one logo: shoes and shine, cleanliness. And this happened thanks to the original shape of the shoes, between which there is a lightning symbol with an empty space. Lightning is not only a symbol of shine, but also a symbol of speed (convenience and quickness of using flash products for shoe care).
Logomaker and identity designer with more than 10 years experience.I work worldwide, you can commission me at rvmpr@yandex.ru