We set out to build not only a modern, high-end website, but also the most intuitively easy to use and customizable subscription UX on the web. The user can see the custom subscription build through the shopping experience, and can easily mark items as either recurring purchases or one time only purchases in the same cart/order, which is visible throughout the shopping experience. After a subscription is set up, users are able to customize upcoming orders just as easily with a very similar UX – adding/subtracting items and tacking on one time purchases to be included in each upcoming box.