The work entered by our Branding Team was a unique logo for our partner, Rastelli’s, an online direct to consumer meat delivery service. Growing up in his grandparent’s butcher shop certainly gave David, our Creative Director, an edge, drawing inspiration from the knife racks from his childhood that hung on the wall. The logo mark and typography are a nod to the history of Rastelli’s - starting as a classic family butcher shop - and how it evolved into a modern leading online brand and nationwide food distributor.