THE GENDERMORE PACKAGE

• Prize
  Honorable Mention in Beauty & Health / Packaging
• University
  Pratt Institute
• Lead
  Jane Wu

The current gender-neutral packaging relies on the absence of distinct characteristics. This project proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.