Lush 'Good Fill Pay' is a proposed campaign aimed at reducing consumers' use of plastic. Overseas, body wash, liquid soap, and shampoo are sold in bulk containers instead of plastic containers to reduce plastic use.By conceiving this, consumers put contents in eco-friendly containers and pay after measuring the number of grams by themselves. Consumers choose the shampoo and stainless steel container they want by using Lush app, buy it, and get it at the store.When purchasing same shampoo again, consumers can refill the previous container with new shampoo and pay without using plastic packaging