Google Black-owned Business Attribute

• Prize
  Honorable Mention in User Interface design / UI & UX Design
• Company
  Creative Theory Agency
• Lead
  Gary Williams
• Team
  Greg Fisk
• Client
  Google
• Video
  Link to video

Google has partnered with Creative Theory Agency [CTA] to create a Black-owned Business Attribute, an icon on Google Search and Maps’ that helps audiences identify & amplify Black-owned businesses. When designing the icon, CTA’s approach steered away from the obvious and literal cultural interpretations that could potentially be seen as negative representations or group specific. Instead CTA chose a more abstract design approach that leaned into tones for a subtle reflection of culture, to create something new that celebrated and represented the community.