GoPro Rebrand

• Prize
  Honorable Mention in Corporate identity / Branding
• University
  Art Center College of Design
• Lead
  Ching-Fa Lung

GoPro has a bigger future, not only making the action camera but also creating a platform for people to share and watch how others grow as professionals.The new identity of two triangles implies the movement of moving up, betterment, and ultimately becoming pros. By stacking two triangles in an unusual way, it also signifies the dynamism of the challenges that users would be capturing. Geometric logotype compliments with the hard-angled shape triangles. These new angles from both elements represent the new angle of how we see the world through the lens of GoPro.

Ching-Fa Lung is a graphic designer who specializes in identity development that spans across multiple platforms. His design research is a harmony of understanding human behavior and narrative storytelling. By balancing creativity and rationality, he identifies and creates visual communications in dynamic ways.