Loantime: We Got Your Back

• Prize
  Honorable Mention in Brand design / Branding
• Company
  OffWhite Co
• Lead
  Josh White
• Client
  Loantime
• Video
  Link to video

Loantime is a medical lending platform helping patients afford elective medical procedures not covered by health insurance. OffWhite Co was challenged to create a B2C and B2B branding system – including naming, identity design, brand assets (video, website, collateral materials) and software program design – to portray the company as a friendly, approachable lender. We created a compelling unified illustration system, with fun and relatable characters highlighting Loantime’s services. The strategy resonated with the target markets, helping Loantime secure investment and grow its partner base.

Principal and Creative Director of NYC-based brand and design agency, OffWhite Co., Josh White has more than two decades of experience transforming some of the world’s most successful companies through the intersection of creative product development, brand strategy and technology. An industry veteran, Mr. White has worked with brand name powerhouses – from Fortune 500 companies to start-ups – including Maple Hill, Chobani, Nightfood and Fuel For Fire. His award-winning campaigns have played a key role in re-inventing brands and helping clients advance their companies to the next level.