LyftBusiness.com

• Prize
  Honorable Mention in Other / Online Media, Websites / Online Media, User Interface design / UI & UX Design, User Experience Design / UI & UX Design
• Lead
  metajive
• Team
  Creative Director: Dave Benton, Art Director: Sean Serrano, Designer: Jay Brest, Producer: Pete Wallroth
• Client
  Lyft Business

Lyft is a powerful and well recognized name, but the Lyft Business channel was out of alignment with the rest of the brand. We partnered with the Lyft Business team to help establish a clear journey for each of it’s personas while making the site up to date and on-brand. Our team defined a brand color scheme that would create a unique identity while still feeling “on brand”. We were successful in bringing the brand and the business into true alignment while also reorganizing the site map to communicate their business offerings.