As the U.S. AOR for Albizu University, Latin2Latin Marketing + Communications (L2L) is responsible for implementing an integrated marketing campaign and driving enrollment for the University and their unique higher education programs.L2L crafted and executed the integrated campaign in a 6-week period. Also, L2L conducted a thorough recruitment mapping, reviewing all enrollment and engagement methods, including web, marketing, media, relationships and more.L2L created the “Ignite Your Career” creative concept based on student profile insights and a distinctive look & feel.