WOMXN | Power to the Women

• Prize
  Honorable Mention in Logo design / Branding
• Lead
  Breanna Chalk
• Team
  Breanna Chalk
• Client
  Power to the Women
• Credits
  Jurica Koletic, Brooke Cagle, 3Motional Studios

Power to the Women is an Organisation setup to promote awareness & recognition of Women in Design. Research shows Women are under-represented in all Design disciplines, including Creative Leadership Positions in which Women represent less than 11% of positions held. The Brief was to develop a Logo that was simplistic, yet conveyed a sense of strength & solidarity. The X minimises the visual representation of the word 'men'. The X also represents both singular/plural: Woman and Women, collectively. A custom-serif denotes empathy & femininity with kerning demonstrating unity & togetherness.