Switchle

• Prize
  Honorable Mention in Beverage / Packaging
• Company
  Pemberton & Whitefoord LLP
• Lead
  Matthew Crowley
• Client
  Healthy Food Brands

P&W created the branding for Switchle - a refreshing fermented organic soft drink formulated with apple cider vinegar and other healthy, invigorating goodies. The design solution for Switchle’s highly distinctive taste profiles was to produce a uniquely ownable identity that taps into its 17th century farming connection. British eccentricity was captured via illustration, typography and quirky Olde English phrases. The design features an ‘S’ roundel; a transferable brand marque that stands out on-shelf. The result - a "curiously crafted" design that represents an intriguing tipple.