Audemars Piguet: Seasons In Time

• Prize
  Honorable Mention in Promotional items / Branding
• Company
  Ruth Chao Studio
• Lead
  Ruth Chao
• Team
  Ruth Chao, Magdalene Lam
• Client
  Audemars Piguet
• Video
  Link to video

Our design concept stems from the historic Chinese “Ping Feng”- namely the decorative folding screens on which fine art was painted. In the lucky palette of red and gold, we created a series of elegant artworks on each panel to represent a traditional festive greeting, joint together in a golden mountainous silhouette, inspired by brand’s origin in Le Brassus Switzerland. The window displays similarly exhibit a festive flair, with a circulating sun depicting the return of the festive seasons, and flying cranes in motion highlights the perpetuation of seasons and time.