Elephant

• Prize
  Honorable Mention in TV / TV / Film / Animation
• Company
  Avrett Free Ginsberg
• Lead
  Yucel Erdogan
• Team
  Yucel Erdogan, Gib Marquardt
• Client
  Prestige Consumer Healthcare/ Summer's Eve
• Video
  Link to video

By seizing on the expression “there’s an elephant in the room,” AFG& hopes to help shed light on and normalize the discussion around feminine hygiene.The advertising stars an elephant that was designed to be arresting, loveable and realistic yet approachable. Our elephant is juxtaposed against an unexpected environment – a glistening modern bathroom – to dimensionalize this often-sensitive topic in a playful but relatable way.