NYC HRA App / LGBTQI Campaigns

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  Starfish Integrated Brand Experiences
• Lead
  Samantha Schaevitz
• Team
  Samantha Schaevitz, Emily Fariello, Larry Goldstein
• Client
  NYC Human Resources Administration
• Credits
  David Kessler, Rachel Goldner, Grant Wood

NYC Human Resources Administration (HRA) engaged Starfish to develop a campaign to showcase the value of the revolutionary ACCESS HRA app (provides New Yorkers mobile-access to benefits). Starfish leveraged a simple, animated design and engaging, accessible headlines to resonate with a diverse target audience. The success of this campaign prompted an additional campaign request for the NYC LGBTQI Food Insecurity Initiative. Starfish built onto the ACCESS HRA design template with photography of this specific target audience. Campaigns were activated in print, digital, OOH, and video channels.

Starfish is a branding and creative communications agency founded on the philosophy that the brand experience is the brand. It is our strong belief that a brand is the sum total of all the interactions a customer has with a brand, and we work tirelessly to ensure that all of a brand’s expressions are in sync. We believe that the most effective marketing starts with a sound brand strategy and employ proprietary methodologies to achieve an extraordinary level of brand integration.