#CRCelebrates30 is a branded marketing campaign celebrating CetraRuddy’s 30 year anniversary. Reflecting on who we are & where we are headed, the campaign is a series of perspectives, our firm’s DNA, highlighting our accomplishments & aspirations across 3 decades. With each perspective, we developed a visual narrative, carefully curated with a poetic quality, mirroring our own process and providing a multisensory experience through hand drawn sketches, music, & visuals. Individually, each narrative reveals a firm value; collectively they represent who we are.