Healix was inclined to revamp its online presence to maintain its relevance and unique place within the industry. Resting as an informative site, there was a desire to bring more value to infusion therapy and attract potential partnerships through a visual and functional site redesign and with a refashioning of its services package listing. Ease of navigation was critical because technical decision makers who visit their site want immediate access to easily located, concise information. Above all, this national company required a website with strong universal appeal for its market.